The nice thing about social media is that it allows brands to connect with customers on a more personal level. Each day, both your existing and potential customers are constantly checking their social media accounts - skimming articles, checking updates, and engaging with other people and brands. If you aren’t already maximizing your social media impact, you are missing out on great, free opportunities to engage with your customers, draw new potential customers, elevate your brand, and build your online community.
Think about your current social media accounts, how are they doing? Do you have a lot of followers? Are your followers engaged with your brand? Are your social media channels converting any leads?
If your social media strategy isn’t working for you, there are a few easy steps you can take to increase engagement, draw new followers, and build a community.
First, ask yourself these questions:
Every aspect of social media marketing should be focused on your customers. When you sell your business, product, or service, your customer should have a clear idea of how it benefits them. No customer is purchasing your product or service because they want to help your business grow or give you their money, they need you to solve their problem.
A business that prioritizes its customers will have a strong online community and unwavering customer loyalty.
How can your customers get more involved with your brand?
It’s not enough to offer a great product; you need to learn how to market your product to a community of people as well. Building a community online can take time, but here are a few ways to get your audience involved:
Ask questions often
Questions prompt responses which are great for getting customer feedback on your products, and discovering the other unfulfilled needs of your customers that you may not have addressed already.
Engage with your customers
Social media promotes conversation. Scheduling a bunch of tweets or statuses is great, but you should also be responding to comments and questions on your posts.
Show that you appreciate your customers by providing them with exclusive discount codes and content that gives them value.
Now, how can you take your answers to these questions and use them to help your social media strategy?
Start by posting often, engaging with your customers, asking relevant questions that will give you insight into the needs and wants of your customers, and sharing articles that pertain to your industry or business.
If you need help growing your social media channels our team of marketing experts can help you. Contact us today!