Social media is a great way to market your brand for free, but keeping all of your accounts updated is time-consuming. Chances are your small business doesn’t have a full marketing team that spends every day updating accounts. While it would be great to have a person for each social media account whose sole job was to keep that account relevant, it’s just not realistic.
In fact, most companies do not have large social media teams. So, how do they find time to run successful social media accounts to build their brand? They build a social media strategy and use helpful tools to post consistently...
1. Create a Schedule
Effective social media management is very important for building your brand. On a personal account, you likely post impulsively. These accounts can also be left unattended for days or weeks at a time without impacting you.
Unlike with personal accounts, business accounts need a strategy, planned content, and engagement. In order to build your brand properly with social media, you should use social media management tools. You can add your accounts to these tools to manage post content, posting schedule, and analytics. This can save time and ensure that you post only the best content to each platform.
You probably know that part of a great social media strategy is knowing when the best time to post is. Unfortunately, you and your team do not have the luxury to jump on the computer and post at just the right times each day in order to keep your brand relevant and consistent. That’s okay, because easy to use social media tools do that for you.
2. Create Unique Content
No one wants to read the same post four different times. Part of building your brand is educating customers on your business mission and its products. Use each social platform to add value to your audience in different ways.
Avoid posting the same photo on Instagram, Twitter, and Facebook. Instead, take a few similar, but unique photos and use them on each account.
Change the message on each platform and space out your posts so your audience doesn’t feel bombarded with the same information over and over.
3. Diversify Your Accounts
This goes along with the previous tip. If you are taking the time to create, develop strategies, and produce content for multiple social media accounts you want to be sure that your customers follow all of them.
If you post the same thing on every account, you are not going to build a large following across all of your accounts. Think about the purpose of each platform and decide what content would work best on it.
Instagram is perfect for sharing images with short captions, but it isn’t right for linking to your blog or website. Just as Twitter is okay for sharing pictures, but it is even better for asking questions, sharing links to your site, and retweeting other relevant accounts.
Each of your social media platforms is a useful piece of your brand. Learn to use them for the right purposes, and you will see an increase in followers, engagement, and customers.
For help creating and managing your social media pages, Contact us