Social media is a great way to market your brand for free, but keeping all of your accounts updated is time-consuming. Chances are your small business doesn’t have a full marketing team that spends every day updating accounts. While it would be great to have a person for each social media account whose sole job was to keep that account relevant, it’s just not realistic.
In fact, most companies do not have large social media teams. So, how do they find time to run successful social media accounts to build their brand? They build a social media strategy and use helpful tools to post consistently...