With a limited budget, building a marketing strategy used to be difficult. Now that social media is becoming an increasingly popular way for businesses to reach existing and potential customers, companies can market effectively and inexpensively. The key to doing this is...
building strong relationships and a strong social media presence that establishes authority within its niche. You can easily do this by providing relevant information and regularly engaging with followers. Social media is great for growing small businesses simply because it is so inexpensive.
This is an effective way to connect with current and past customers and keep your business on their mind. Chances are you offer plenty of products or services that your customers could benefit from but may not know about already.
Here’s how you can grow your business with social media:
Create Engaging Accounts
Do some research and figure out what platforms your customers and target audience are currently using and start there. Growing social media accounts can take a little time, so by putting all of your efforts into one account at a time, you can ensure that all of your accounts are as effective as possible.
Once you choose a platform, learn everything you can about it. If you choose Twitter, study the accounts in your niche that are successful on Twitter and then you can brainstorm the content that you want to publish.
A few things to keep in mind:
Always Include High-Quality Images
If your business does not have enough images on hand or an in-house photographer, look into stock photography. There are thousands of images available either for free or with a monthly subscription. Poor-quality images will deter potential followers, while great images will attract them to your site.
Link Back To Your Website
Make sure you include relevant links to your products, blog posts, and services. This is a great way for people to discover your business.
Know Your Industry
Spend some time looking at your competitor's social media accounts. Then, ask yourself the following questions:
It’s important that you know what’s already out there and how your business can fit in. Just as you compete with competitors offline, you have to work hard to also make your social media presence more effective than theirs.
Educate existing, new, and potential customers about your business. Make sure that they know exactly what services or products you offer. Create content for your website that you can share on your social media platforms to bring in more traffic. Blog posts, images, and graphics are all great ways to tell your customers about your business.
Don’t only post your own blog posts or links to your website. Social media is a great way to share relevant articles that provide insight on your industry and position you as a thought leader.
Social media is an excellent way to drive traffic to your website, engage with your customers, and market your business.
Contact us to learn more about how we can help your small business grow using social marketing.